Brand Story - Hinoki Lab


Okayama, Japan

Okayama is the main wood-producing area in Japan, especially hinoki. Through the cycle of logging, replanting and tree growth, hinoki LAB not only protects the forest cycle, but also benefits from the natural production of natural products. The scent of hinoki is very unique and delicate. In order to allow users to reproduce the scent of hinoki living in the forest, all the work used to extract essential oils is manually operated. Therefore, hand-picked leaves, branches and trees are an important part of this scent. At the same time, hinoki LAB products certainly do not use any synthetic fragrances or preservatives. Therefore, you can enjoy the real scent and effect of hinoki itself.



The most beautiful village in Japan in the northern part of Okayama Prefecture-"Shinjo Village"

With the population decline in Okayama area, as well as the birth rate and the aging population, hinoki LAB employ villagers from "Shinjo Village" in the northwestern part of Okayama Prefecture to manually pick hinoki and extract essential oil, hoping to help and support this called "Japan's most beautiful village continues to survive.






Carefully hand-collected steam-distilled Hinoki branch and leaves essential oil, having a light lemony, fresh-green odour with slightly woody note; rich in sesquiterpenes and diterpenes, consisting of unique diterpene - Hibaene.